This question has been the basis of many conversations over the
past few years, around the dinner table, corporate luncheons, and
even client face to face interaction. It is what every
business wants to know, what is the Return on my Investment (ROI)
with a website? With economic problems bruing all over the
nation, this is not a bad question to ask, so I wonder, why should
many businesses have websites?
- A Business should have a website simply because these
are new times, there is no more time of picking up a phone book and
placing a phone call.
Let's face the music, the days of picking up a phonebook and
calling a company to see what they can do for you is over.
Now it's a systematic run to the nearest computer, go to your
favorite search engine, and fire away at finding what company can
serve you best. This is evident in all walks of our business,
when you can order your dinner from a website and not have to place
a call, you know things are changing.
- A website is your digital fingerprint on the
web
A businesses website should say everything about the business
that they want the public to know. Your website is who you
are! Everywhere you go on the internet can be linked back to
your website, and not having a website can leave many people
wondering who you are.
- Without a Website you are losing out on potential
clients
This is probably the most important reason to have a
website! The main focus of any business is to have as many
clients and customers as possible to generate as much income as
possible. Without a website, your company is only accessible
part of the time (unless you have workers that work nights,
weekends, and even holidays). Your presence on the web will
bring in more clients because they can learn about you on their
time. Also new clients can learn about the company without having
to feel embarassed over the phone or make an in person visit, they
can use the power of a search engine to find everything they want
to know about you.
Bottom line, times are changing. It is evident that times
are rough, but putting forth a little effort and spending the money
up front to have a well designed and thought out website can
not only save you money in the long run, it can bring in massive
profits if done correctly. The next time someone asks you why
they should have a website simply ask them, why not?